Lumosity’s $2M Fine & the Risk of “Fake It ‘Til You Make It”

January 7, 2016By Carl NiedbalaDirectors & Officers, General Liability No Comments

How Lumosity got in trouble Lumosity, the San Francisco-based company offering brain-training tools, came under fire from the FTC this week for the deceptive advertising allegations.  Director of the FTC’s Bureau of Consumer Protection Jessica Rich said the following: “Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory … Read More

4 Key Things to Look for On Your Business Insurance Quotes

December 5, 2015By Carl NiedbalaCyber Liability, Directors & Officers, Employment Practices Liability, Errors & Omissions Insurance, General Liability, Insurance Pro Tips, Risk Management Tips No Comments

  It would be extremely surprising if you didn’t have some questions when looking at your first business insurance quotes.  They’re extremely detailed and certainly not the easiest document to digest.  Here’s a quick overview of the major items you should be looking at on your quote. [Note: this article is mainly pertaining to errors … Read More

Getting Business Insurance for On-Demand Startups

June 25, 2015By Carl NiedbalaCyber Liability, Errors & Omissions Insurance, Featured, General Liability, Insurance Pro Tips No Comments

  The on-demand economy is ever-growing and we work with new startups in the space on a daily basis.  We’ve previously discussed the risk profile of on-demand services companies and how insurance can help, but here’s what you need to know about actually getting business insurance for on-demand startups.   1. Technology is the tip … Read More

Top Reasons Your Startup needs Product Liability Insurance

May 7, 2015By Carl NiedbalaGeneral Liability, Product Liability No Comments

  Product liability insurance is an extremely important piece to the risk mitigation puzzle, particularly for startups that sell a tangible product.  Usually included in a General Liability policy (though sometimes offered standalone), product liability insurance protects your company from lawsuits related to bodily injury or property damage caused by product defects. Whether you’re e-commerce or … Read More

Startup Risk Tips: Additional Insured Insurance Certificates

January 23, 2015By Carl NiedbalaCyber Liability, Errors & Omissions Insurance, General Liability No Comments

Startup Risk Tips is a series of posts where we explain the finer details of insurance requirements or terms Startups will face along the road.  We hope these posts will help you feel more comfortable and confident as new relationships are formed with customers, suppliers, vendors, investors, and insurance companies alike.    Q: We’re required to send an … Read More

Intellectual Property Insurance – What Startups Need to Know

December 17, 2014By Carl NiedbalaCyber Liability, Errors & Omissions Insurance, General Liability No Comments

Intellectual Property Insurance + Startups Intellectual property is a big topic for the startup community.  With modern patent trolls, content syndication, and intellectual property law reform, the topic can be confusing at minimum.  Many founders look to insurance to mitigate this risk – and properly so – as there are many insurance products out there … Read More

3 Risks an On-Demand Services Company Needs to Consider

December 5, 2014By Carl NiedbalaCyber Liability, Errors & Omissions Insurance, General Liability, Risk Management Tips No Comments

Food for thought: on-demand services company risk profile The on-demand services company (think Uber, Makespace, Fly Cleaners…) is taking over the B2C services industry and blowing traditional business models out of the water.   These companies help consumers get anything done at the push of a button.   However, this blend of technology and provision of traditional business services … Read More

2 Sneaky Ways Business Insurance Adds Value for Startups

December 2, 2014By Carl NiedbalaCyber Liability, Directors & Officers, Errors & Omissions Insurance, General Liability, Key Man No Comments

Subtle Value-adds: Business Insurance It’s easy to think insurance is surplus when the company is just getting off the ground.  In the grand scheme of to-dos, insurance should probably fall by the wayside to goals like acquiring users, making money, building a minimum viable product, or finding investors. Most founders think of buying insurance as … Read More