Founder Shield is now the Innovation Practice of The Baldwin Group. Read the Press Release

WE’VE UPDATED OUR BRAND

Founder Shield is now the Innovation Practice of The Baldwin Group

This brand name change marks the next step in the journey that began when we joined The Baldwin Group in 2021. Since then, the resources and capabilities available to our clients have grown substantially, and our Innovation Practice will remain focused on strategic risk management solutions tailored to startups and high-growth firms.

View press release

The Spark

Our clients are at the heart of everything we do, and we remain committed to providing the exceptional coverage and services you need to keep your business and life running smoothly. Over the past several years, we have thoughtfully laid the groundwork for our full integration into The Baldwin Group to deliver even greater value to our clients. As your insurance needs grow, we’ll be right there beside you, protecting the possible.

What stays the same

Your dedicated team
Your personalized services
Your comprehensive protection and coverage
All your resources and client portal here on foundershield.com (our URL is not changing)

What stays the same

More carrier relationships for stronger terms and pricing
More industry and product expertise
More international offerings for risk and benefits
More expertise in business insurance, benefits, retirement, wealth management, and private client services

What makes our
Innovation Practice different?

Any time, day or night

Our team of experts provides continuous guidance and support to ensure you purchase coverage that makes sense for your business. Reach out any time, day or night, for any reason (or no reason at all).

Engineered to scale

We take a hands-on approach with our underwriter relationships, training them to understand your company’s culture, values, and organizational approach. Our suite of tools and emerging industry experience gives us the unique ability to set you up for the present and create a clear game plan for the future.

One stop shop

We offer the full suite of insurance products necessary to protect management, investors, and high-growth companies.

Extension of your team

Don’t go at risk management alone. We’re genuine and upfront about what coverage you need, laying out the best options after learning about your business.

Charting Your path
from MVP to IPO

The Baldwin Group is the innovation arm of The Baldwin Group, one the fastest-growing brokers in the country. For over a decade, we’ve supported ambitious startups from seed through IPO with our full suite of insurance and risk advisory services. Our mission is to create the most seamless, intuitive, and responsive experience to protect your company’s growth.

Explore more on baldwin.com

3M+

Clients

5,000

Colleagues nationally

#12

Largest Broker in the U.S. (2026 Business Insurance)

How it all began...

before 2012

Ignite the spark

At a young age and as the most junior team member, the task of securing proper insurance for the company fell to one of our founders.

early 2012

Overcome challenges

This experience highlighted the inefficiencies and outdated practices prevalent in the insurance industry at the time, such as the reliance on fax machines for communication and application processes.

Founder Shield was founded on the realization that commercial insurance needed a better approach, especially in an environment as innovative and technologically advanced as New York’s venture community.

late 2012

Launch Founder Shield

Founder Shield was launched in late 2012, inspired by experiences gained at a previous venture-backed startup in New York City.

Our mission is to provide the most seamless and intuitive insurance purchasing experience for high-growth and rapidly evolving companies. We achieve this through two main strategies:

Developing technology that not only enhances the customer experience but also streamlines the back-end processes and paperwork, making the insurance purchasing process fully digital and more efficient.
Focusing our expertise and product development on emerging markets that are ripe for growth and innovation, which are often neglected by traditional insurance brokers.

2013-2021

Scale rapidly

Our approach to technology development is centered on automating the labor-intensive, back-office aspects of insurance, freeing up our team to provide unparalleled service and responsiveness to our clients. This commitment to customer service stems from early challenges in receiving adequate attention from brokers due to perceived account size and potential.

We prioritize educating our clients and underwriters as a crucial component of the insurance purchasing process. Innovation in insurance comes not only from technological advancements but also from creative and innovative product design. Our clients’ needs are diverse and unique, and so are the insurance products we develop and offer.

july 2021

Joined The Baldwin Group

In July 2021, we officially became part of The Baldwin Group.

oct 2026

Unites as one brand

On October 13, 2026, we fully adopted The Baldwin Group
brand name.

Join our team

Looking to be a part of a great team that fully believes in ‘work hard play hard’? Do you have a growth mindset, positive personality and thrive working in teams? We’re always on the lookout for talent, check out our open positions.

See open roles