Insurance for Influencers

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Why is Insurance for Influencers Important?

It’s Required

Your engagement by an agency or a brand requires you to have insurance and your regular insurance may not cover you. If you already buy insurance, it likely excludes coverage for product-related liability, defamation and “media activities.” You’ll have trouble growing your social media facing business without it. You don’t have to buy separate policies for each campaign. One policy, keyed to # of followers, protects you 365/24

You could get sued

Even if you’re just expressing your opinion about something, and you believe what you are saying is true, that doesn’t prevent lawsuits. If your content is viewed by hundreds of thousands or more, it’s probable that (1) people will NOT agree with everything you say and (2) opponents and negatives can react to your posts by claiming you’ve stolen their ideas, you’ve disparaged or defamed them or their business or products.

Agencies & Brand Risks

Agencies and Talent Managers Need it too

Agencies carrying this insurance get extra protection where there ordinary insurance might have gaps Our product protects you, your agency and can also be extended to cover the influencers you use on campaigns This gives you an advantage over other agencies since you’re coming to a project already with the insurance your client or customer will demand.

Brands Should Demand it

In litigation, the deepest pockets are always sued Your contracts usually require that your brand gets protection from your getting dragged into litigation (over intellectual property matters, defamation…) The contractual promise that an influencer will defend your brand in litigation may not be enough. Plaintiffs will still want to go after the brand. Make sure your agencies and the influencers you use have adequate insurance that includes providing a defense to your brand if the claim arises from the influencer campaign.

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  • Broad coverage for media activities and related
  • Legal defense costs included if you get sued, even if the suit is baseless
  • Customized premiums tailored to the number of followers

How it works

Finding insurance coverage doesn’t have to be painful. We aim to make the purchasing experience as streamlined & intuitive as possible.

1
Get a quote

Use our custom built online portal to get quotes fast. We automate clerical tasks that plague the traditional insurance brokerages, giving us more time to be responsive and alert to your company’s needs.

1
Get a quote

Use our custom built online portal to get quotes fast. We automate clerical tasks that plague the traditional insurance brokerages, giving us more time to be responsive and alert to your company’s needs.

2
Pair with a specialist

No two organizations are the same. Our team of coverage experts partners with your team to engineer your risk management strategy, together. We take the time to understand the intricacies of your company to get you the best possible coverage.

2
Pair with a specialist

No two organizations are the same. Our team of coverage experts partners with your team to engineer your risk management strategy, together. We take the time to understand the intricacies of your company to get you the best possible coverage.

3
Stay one step ahead

To do better, you need to know better. With changing political, technological, legal and economic landscapes, staying ahead of the curve is critical.

Our in-house team is tapped into the latest developments of your industry, proactively ensuring you’re covered.

3
Stay one step ahead

To do better, you need to know better. With changing political, technological, legal and economic landscapes, staying ahead of the curve is critical.

Our in-house team is tapped into the latest developments of your industry, proactively ensuring you’re covered.

Rachel Jenkins, Customer Success Manager

Meet your specialist

Rachel is one of the premier leading insurance professionals with almost 10 years of experience in the industry. She has been with the Founder Shield team for several years, focusing on client advising and improving policy language for venture-backed companies including financial institutions, Ecommerce, and SaaS companies.

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