Employee loyalty has to be earned, don’t expect it without taking action
Director of People Operations
Director of People Operations
We value our employees and want the same from them, but it’s not always that easy. Here are our thoughts on what you can do to boost employee loyalty:
Growing interest in employee engagement and turnover reduction has pushed many companies into analyzing employees’ moods by encouraging more feedback and collecting more data. At Founder Shield, we do things like 360 Reviews to collect the data and then figure out ways we can take the feedback we’ve gotten to better work-life.
Finding out how your employees feel is not enough. Asking for feedback is not enough. Employee loyalty is fueled first and foremost by trust. And to win that trust, we need to put the information collected to good use and prove that we’re also invested in this employee engagement partnership.
Now you know how they feel (The U.S. isn’t doing too hot on the Happy Index, so take what your employees say seriously.).
You’ve started off by collecting relevant information and now you have an overview of how your team is feeling by tracking their moods. You also know the main reasons why employees are engaged, or, on the contrary, disengaged.
Real loyalty comes from trusting and respecting the company you work for. Managers are the key link between employee’s interests and the organization’s interests. They are the ones who can align the two interests and create an engaging work environment that fosters employee loyalty.
Once you receive constructive feedback and suggestions on how to address employee engagement issues, it’s time to act. The lack of action taken by many employers is often the reason for failed employee engagement strategies.
The goal of this type of survey is to win employee trust and long-term commitment by proving you value their opinions and respect their privacy
We take what our employees say and think seriously and, while it can be hard to show the work that’s done on the backend, it definitely pays off. We do things like peer reviews, AMA’s (Ask Me Anything with Benji and Carl), and 360 Reviews with thorough responses and follow up.
It’s a lengthy process, like any trust-building effort, but it will be worth it. After some time, you should be able to see the benefits of your efforts in lower turnover rates, higher engagement, employee advocacy and, most importantly, employee loyalty. Employee engagement and loyalty is won by people, not systems or tools.
By preserving a balance between individual and organizational goals, you will be able to instill employee trust and confidence in company objectives. If employees trust you with information and feedback, it’s imperative that you reward that trust through action
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