Pokemon Go, Harry Potter, & Augmented Reality Insurance Risks
Carl Niedbala
COO & Co-Founder
COO & Co-Founder
Are you one of the 30 million worldwide users who has downloaded Pokemon Go in the last few weeks? It’s likely, since the app has been downloaded more times in its short existence than Tinder has over the past four years.
Regardless of whether you run around chasing Pokemon in your day-to-day, chances are you know someone who does or you have been bumped into by someone trying really hard to catch that Squirtle on the walk home. People are literally selling their accounts for upwards of $100 and there are gamers happily paying the price. Police have been called because Pokemon are getting “stolen.”
So what’s the appeal? Is the app just speaking to a much younger version of ourselves that once loved to get lost in this mythical world? There are rumors of a Harry Potter game to follow, and it seems there’s no turning back from augmented reality gaming. Overlapping this fictitious world onto our real one (via augmented reality) is starting to cause some very real problems.
The Russian Bank is taking these risks very seriously, offering up to 50,000 rubles ($800) of free insurance coverage to users of the app. Here in America, it’s more likely that the app developer will be held responsible for these incidents.
If you’re developing apps in the augmented reality space, here are the risks you should know about.
How to cover it:
How to cover it:
How to cover it:
How to cover it:
How to cover it:
There are some pretty unique augmented reality insurance risks that can be addressed with some properly designed insurance policies. As an AR company, it’s important to be aware of the risks facing your company and get a customized augmented reality insurance program in place. Reach out to us at (646)-854-1058 or info@foundershield.com and we’ll make it happen!
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