Top Reasons Your Startup needs Product Liability Insurance

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Carl Niedbala

COO & Co-Founder


Product liability insurance is an extremely important piece to the risk mitigation puzzle, particularly for startups that sell a tangible product.  Usually included in a General Liability policy (though sometimes offered standalone), product liability insurance protects your company from lawsuits related to bodily injury or property damage caused by product defects.

Whether you’re e-commerce or brick and mortar, manufacturing in-house or outsourcing, here’s why you need to think about products liability early on.

1. Likelihood of claims

This article pretty much sums up the likelihood of a claim.  The general mantra of a lawyer is sue everyone involved, and for a product liability lawsuit that means everyone in the “chain of distribution.”  The chain includes the product manufacturer, distributor, retailer, shipping/freight companies, and anyone else that touched to product on its way to the consumer’s home.

Of course, most of the parties named in the suit will not be held liable, but the courts work in such a way that once named, all named parties have to duke it out to see who remains a defendant.  This process will inevitably rack up legal bills…for which a good product liability insurance policy will pay.

2. Outsourcing doesn’t matter

Partially for reasons stated above, outsourcing your manufacturing efforts doesn’t matter.  If you’re in the chain of distribution there is an exceedingly good chance you’ll end up a named defendant.

It gets worse for companies outsourcing to foreign manufacturers as startups often do.  Chances are if your manufacturer is based in China, you will be come the “de facto” manufacturer for the purpose of products liability lawsuits.

Even if you outsource locally (i.e. within the US), the same will apply if your name/label is on the product.  However, you’ll likely be able to share the burden with the actual manufacturer in this scenario.

3. Size/Frequency of claims

If you google “product liability settlement amounts,” the first several results you’ll see are law firms showcasing their biggest wins for product liability lawsuits and class actions.  This is an area ripe for hungry lawyers to make a name…and some serious cash.

Lawyers will generally go after about 5x whatever the actual/hard costs of the injury were but could be as high as 100x.  They’ll look to incorporate hospital and home care bills, lost wages, out of pocket expenses, and pain and suffering into that base number.

It’s easy to see how these settlements can add up.  Furthermore, the size of product liability settlements overall has trended up through 2014.  This kind of payout can be a finishing blow to a startup, but a good product liability insurance policy can cover the cost of a settlement.


If you want to learn more you can email info@foundershield.com at any time. Or create an account here to get a quote for your business!

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