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Influencers Insurance

The influencer world has become a widespread digital marketing strategy across the globe. With dedicated budgets and a growing market, social media influencers need a safety net to protect their earnings. Social media insurance, which is a new form of business insurance, is the newest method of protecting social media influencers

Influencer Industry Overview

The social media influencer world has transformed itself from an entertainment-based circle into business-oriented, quality content creators. Hundreds of thousands of brands and new businesses worldwide now prefer social media posts to boost their brand’s reputation. 

The global influencer market was informally formed in 2019. Since it was followed by the COVID period, the virtual boom catalyzed its growth. The market size is now estimated at $21.1 Billion and is expected to grow exponentially in the coming years. 

For media or content creators, any influencer campaign is vulnerable to defamation, false advertising, unauthorized use of intellectual property, and such lawsuits. With your brand image on the line, a lawsuit can block any potential sponsorship/partnership that generates income for you.

Brands have begun dedicating a portion of their budgets to influencer marketing. That shows their acceptance of social media content creation as part of business. Globally, the annual spending of businesses on social media marketing is estimated around $30.81 Billion throughout 2023, and is expected to go as high as $47 Billion by 2027. Social media influencers need to consider themselves important assets, and it makes sense to protect their brand accordingly.

Why Is Insurance for
Influencers Important?

Influencers Insurance,  can leverage insurance to be protected against several risks, improve the efficiency of their business processes, and position themselves as credible within the industry.

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Copyright Infringement

Influencers could be sued for copyright infringement if they use copyrighted material in their content without permission, such as music, sound effects, or excerpts from other works.

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 Influencers could be sued for defamation if they say something false and harmful about someone in their content.

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Privacy Invasion

Influencers could be sued for privacy invasion if they disclose someone’s private information in their content without their permission.

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Errors and Omissions

Influencers could be sued for errors and omissions if they make a mistake in their content that causes someone financial harm, such as giving incorrect financial advice or making a factual error that damages someone’s reputation.

Influencer Insurance
Coverage & Policies

These coverages form the foundation of any risk management program for influencers:

general liability
General Liability Learn More
General Liability

General liability insurance protects influencers from third-party claims of bodily injury and property damage that may arise out of their influencing business. In addition to the financial benefits, general liability insurance can also help influencers to maintain their reputation and credibility. If an influencer is sued and found to be liable, it can damage their reputation and make it more difficult for them to attract sponsorships and other business opportunities. General liability insurance can help to protect the influencer’s reputation by providing them with the resources to defend themselves in court.

errors and omissions
Errors and Omissions Learn More
Errors and Omissions

Errors and omissions insurance protects influencers from claims of negligence, mistakes, and errors related to their work. For example, if a travel influencer gives incorrect information about a hotel in their blog post and a reader books a stay at the hotel and has a bad experience, errors and omissions insurance could help cover the cost of any damages that the reader may incur. Or, if a financial influencer gives incorrect financial advice in their video and a viewer loses money as a result, errors and omissions insurance could help cover the cost of the viewer’s losses.

Influencer Specific
Insurance Coverage

These policies are essential for or can be tailored to the needs of operations in the influencer space: 

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Content Creator Insurance Learn More
Content Creator Insurance

Content creator insurance is a comprehensive insurance policy that covers influencers from a variety of risks, including copyright infringement, defamation, privacy invasion, errors and omissions, and cyber liability. Content creator insurance is a good option for influencers who want to have all of their insurance needs covered in one policy.


Cyber insurance protects influencers from claims arising from cyberattacks, such as data breaches and ransomware attacks. For example, if an influencer’s website is hacked and customer data is stolen, cyber insurance could help cover the cost of notifying affected customers and providing them with credit monitoring services. Or, if an influencer’s computer is infected with ransomware and their files are encrypted, cyber insurance could help cover the cost of restoring the files and paying any ransom demands.

Influencer Insurance Costs

The cost of your insurance will be based on your risk profile, which is the analysis of the nature, size, and vulnerability of your accounts on different social media channels. Your actions on all accounts, channels, and other profiles on every social media platform come into consideration.

The insurance company will also look into the brands and other businesses you work with, as well as the nature of your audience. Since most lawsuits come from close stakeholders such as sponsors, consumers, or employees, you need to be protected from all angles.

Media insurance is unique for content creators or influencers because each professional has a different career. At Founders Shield, our aim as an insurance agency is to provide an insurance plan that fits your specific requirements and desired price. With us, you buy insurance coverage from a name among reliable insurance agencies and benefit from expert advice.

Influencer Insurance Frequently Asked
Questions (FAQ)

The cost of insurance for influencers will depend on several things, including the operation’s size and development stage. Other factors include:

  • Exposures: risks being insured
  • Company practices: views on safety, compliance, and risk management
  • Program structure: the amount of deductible and willingness for a company to assume more risk
  • Claims history: the type and amount of past claims against the company

Influencer insurance is not required by law, but it is strongly recommended for all influencers, regardless of their size or following. Influencers can be sued for a variety of reasons, including copyright infringement, defamation, privacy invasion, and errors and omissions. Influencer insurance can help protect influencers from the financial and reputational risks associated with these lawsuits.

The amount of influencer insurance that you need will depend on your individual needs and circumstances. Factors to consider include the size of your following, the types of content that you create, and the industries that you work in. You should consult with an insurance agent to discuss your specific needs and get recommendations for the right amount of coverage.

Influencer insurance can be purchased from a variety of insurance companies. You can find insurance companies that specialize in influencer insurance, or you can purchase influencer insurance from a general insurance company. You should compare quotes from multiple insurance companies before you buy a policy to make sure that you are getting the best possible deal.

Business liability insurance is a type of insurance that protects businesses from financial losses arising from third-party claims of bodily injury, property damage, and personal and advertising injury. It is an important type of insurance for all businesses, regardless of size or industry, as it can help to protect the business’s assets and reputation in the event of a lawsuit.


Yes, you can customize your influencer insurance policy to meet your specific needs. Most insurance companies offer a variety of add-on coverages that you can purchase, such as cyber liability insurance, media liability insurance, and errors and omissions insurance. You should work with your insurance agent to create a policy that is right for you.

Influencer Insurance Quotes

Finding influencer policies doesn’t have to be painful. We aim to make the purchasing experience as streamlined and intuitive as possible.

Get a quote

Use our custom-built digital platform to get quotes fast. We automate clerical tasks that plague traditional brokerages, giving us more time to be responsive and alert to your company’s needs.

Pair with a specialist

No two organizations are the same. Our team of coverage experts partners with your team to engineer your risk management strategy, together. We take the time to understand the intricacies of your company to get you the best possible coverage.

Stay one step ahead

To do better, you need to know better. With changing political, technological, legal, and economic landscapes, staying ahead of the curve is critical.

Our in-house team is tapped into the latest developments in your industry, proactively ensuring you’re covered.

Jonathan Selby - Founder Shield
Jonathan Selby, General Manager

Your Influencer Insurance Specialist

Jonathan spent the first five years of his professional insurance career working as a generalist broker at a traditional firm on Long Island. Intrigued by how to leverage technology in the industry, he joined the Founder Shield team in 2016 and quickly grew into his current leadership role of General Manager. Jonathan works to oversee client strategy and communication and has fostered a culture of providing unparalleled service and risk consulting for some of the fastest-growing companies in the world. Outside of work, he can be found on the basketball court and chess board — but not at the same time.

Why Choose Founder Shield?

Founder Shield is a leading insurance provider that specializes in offering comprehensive coverage for influencers, offering numerous benefits and advantages over traditional brokers. Here’s a breakdown of some of the key features and benefits that you’ll enjoy with us:


Benefits of Choosing Founder Shield:
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Industry Expertise

Founder Shield is focused on protecting rapidly evolving influencer operations. We ensure that our products are tailored to meet the unique needs of influencers.

Customized Solutions

Founder Shield offers bespoke policies that are designed specifically for each client’s needs, ensuring comprehensive coverage that addresses the unique risks associated with influencer marketing.

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Fast Quotes

With Founder Shield’s streamlined quoting process, you can receive a personalized quote for your insurance quickly, allowing you to make informed decisions fast.

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Ease of Use

Founder Shield’s user-friendly digital platform makes it easy to manage your policy, submit claims, and access important documents whenever you need them.

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Dedicated Support

Founder Shield provides exceptional customer service, with dedicated account managers who are always available to assist you with any questions or concerns you may have about your insurance policy.

Scalable Coverage

As your influencer operation grows, Founder Shield’s policies can grow with you, ensuring you always have the right level of coverage for your changing needs.

Founder Shield is a preferred choice for influencers because of our specialization in the Media industry. We offer flexible and customized insurance policies, a speedy quoting process, and exceptional customer service with dedicated account managers.