Founder Shield is now the Innovation Practice of The Baldwin Group. Read the Press Release

Lori Cartwright

Lori Cartwright

Traditional Practice Lead; Client Experience Leader

Lori Cartwright, Traditional Practice Lead and Client Experience Leader at the Innovation Practice of The Baldwin Group, brings over 30 years of premier risk management expertise to the team. A veteran of Lockton and Willis Towers Watson, Lori specializes in complex Workers’ Comp and HNOA coverage for dynamic sectors like micromobility, e-commerce, and advanced manufacturing. She seamlessly combines deep technical mastery with a dedicated commitment to mentoring the next generation of industry leaders.

Hired and Non-Owned Auto Insurance Workers’ Compensation Insurance Transit & Transportation Insurance Property Insurance
"In high-growth industries, risk isn't something you avoid—it's something you manage. Having the right coverage strategy turns potential operational roadblocks into a springboard for long-term growth."
Nebraska Weslyan University
30+

Years of Experience

Key Industries
  • Micromobility & Logistics
  • Advanced Manufacturing
  • Ecommerce & Digital Commerce
  • Service Economy

Featured In

Total Retail

Articles by Lori Cartwright

Excess vs. Umbrella Insurance: What’s the Real Difference?
September 11 •

Excess vs. Umbrella Insurance: What’s the Real Difference?

Understand the crucial differences between excess vs. umbrella insurance to determine whether your business needs to extend existing policy limits or broaden coverage to bridge unexpected risk gaps.

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July 23 •

The Blind Spots of Scale: 3 Hidden Risks Threatening Your Growing Ecommerce Brand

Scale your growing online store successfully by understanding major ecommerce risks like fragile supply chains, complex regulatory compliance traps, and hidden cybersecurity threats right now.

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June 26 •

Operational Integrity: A Risk Blueprint for the Modern Physical & Digital Service Economy

Discover how modern startups navigate risk in the service economy by balancing digital platform agility with physical supply chain and insurance protections.

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May 26 •

The Franchisor’s Guide to Additional Insured Status: Protecting Your Brand from the Ground Up

Protect your brand with our franchisor additional insured guide, covering vicarious liability, essential endorsements, and insurance compliance for scalable franchise systems.

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Lori Cartwright In the Media

The Hidden Cost of Automation: Managing Liability in the Age of AI

May 11, 2026  •   Read Article

Authored FAQs by Lori Cartwright

Authored Definitions